Mash Marketing is a digital marketing agency for the small and medium sized business. Based in Edinburgh, our clients range from the Highlands of Scotland to Cumbria in the North England and cover a range of different industry sectors.
The one thing they have in common is that they are all reaping the benefits of marketing on the major search engines and/or popular social networking sites.
What we do
Once we have a clear understanding of your sales cycle and how you currently operate, we can help you to:
- create a digital marketing strategy
- generate leads using the internet
- increase your brand visibility online
Because internet marketing is designed to present your business to prospective customers at the point they are looking for the information/goods/services you provide, you don’t have to waste time and money pushing out messages to an uninterested mass audience in the hope of generating leads.
Paid Search Engine advertising (PPC) and Search Engine Optimisation (SEO) bring your company and its goods and services to users just as they are searching for them. this makes digital marketing targeted and measurable – very different from traditional marketing.
For some clients Paid Advertising (PPC) works best:
- they sell high value goods or services that are searched for through the major search engines
- their site is new or the websites on page 1 will take months/years/are impossible to compete against
For others, Search Engine Optimisation (SEO) is a better option:
- a page 1 listing is achievable
- they are looking at the longer term costs per lead acquisition
But these are only 2 of the tactics we use within the digital sphere to help you grow your business. Video marketing, mobile marketing and social media engagement campaigns may all work better at different phases in your sales cycle.
If you would like to find out more, please submit an enquiry form or call 0131 208 2646 for a free no obligation consultation to see how we can help your business.
